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VIRTUE Volumizing Primer 150ml

VIRTUE Volumizing Primer 150ml

%0 4.34 | 173 reviews
Box

£38.00 (£0.25 per ML)

Less than 10 in stock

If you like we can let you know when we have some more.

Product Description

Builds | Lifts | Sets

Create the perfect foundation for style and build just the right amount of natural volume with this lightweight priming spray.



Virtue® Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. Our unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku®protein. It's suitable for all hair types.



Formulated with our revolutionary Alpha Keratin 60ku®protein, this lightweight primer allows you to build your dream style without any stickiness or build-up. It gives fine or flat hair a pre-styling boost and works to strengthen the hair over time using our proprietary keratin, leaving hair lustrous and shiny

Directions

Spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory.

Ingredients

ALCOHOL DENAT., AQUA (WATER, EAU), PROPYLENE GLYCOL, POLYURETHANE-1, KERATIN, PANTHENOL, HYDROLYZED SOY PROTEIN, AMP-ISOSTEAROYL HYDROLYZED WHEAT PROTEIN, ETHYLHEXYLGLYCERIN, TOCOPHEROL, PARFUM (FRAGRANCE), PHENOXYETHANOL, POTASSIUM SORBATE, CITRAL, HEXYL CINNAMAL, LIMONENE, LINALOOL.

See more...

Rated 5 out of 5 by from BUY IT! The volumizer gives my hair tremendous body without feeling heavy or sticky. And it smells great!
Date published: 2024-11-06
Rated 5 out of 5 by from Volumizing primer I love it! It is very light but really gives my hair volume. I will definitely use this from now on.
Date published: 2024-11-05
Rated 5 out of 5 by from I have very fine hair I have very fine hair and not much thickness. This product has been amazing. My hair looks and feels thicker. It also feels soft and healthy. I’m very happy to have found this and I’m looking forward to trying other Virtue products.
Date published: 2024-11-03
Rated 3 out of 5 by from Volumizing Primer and Mousse fell flat. I love the shampoo and conditioner so I was excited to try the Volumizing Primer and I also purchased the Mousse. Unfortunately, they provide no more volume than any of the many others I have tried. At this price point I will probably not continue to purchase.
Date published: 2024-11-01
Rated 5 out of 5 by from Best Styling Product The best styling product I have ever used. My hair is getting better as I age because of this product. A definite staple in my products.
Date published: 2024-10-30
Rated 2 out of 5 by from Coats Hair This product “coated” my hair and made it feel gummy.
Date published: 2024-10-29
Rated 5 out of 5 by from Love it This volumizing primer works great. I use it with the Virtue Flourish line of products. My hair looks full and the style holds well throughout the day. Great product!
Date published: 2024-10-26
Rated 5 out of 5 by from Read the fine print I returned this product unused because I didn’t realize it required heat for optimal performance. I rarely blow dry my hair so no need to even open the bottle. I did order your 6 in 1 styling product and love it!
Date published: 2024-09-10
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