VIRTUE Split End Serum 50ml

Seal, smooth, and mend frayed ends with a treatment that nourishes and protects from future damage. Chock-full of patented Alpha Keratin 60ku® protein, the Split End Serum mends and seals frayed, brittle ends on contact, restoring hair to its pre-damaged state. It takes repair to a whole new level, actually restoring the colour and vibrancy of fragile hair as it reinforces damaged ends. A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods. Suitable for all hair types with damaged or split ends. Perfect for hair that’s been regularly exposed to heat styling or chemical treatments. Safe for colour-treated and chemically treated hair.

Results*:
85% of women said their hair felt less damaged.
87% of women said their hair looked healthier.

* Consumer Perception Study of 53 women who used Split End.

Key ingredients:
- Pea Protein: Packed with phytonutrients, it helps protect hair from daily styling and thermal heat damage.
- Hydrolyzed Quinoa: This plant-based protein can be remarkable for hair, enhancing colour, moisture retention, and shine.
- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair.

Directions

Using your fingertips, apply a quarter size amount to clean, damp or dry hair from mid-shaft to ends. Style as usual.

For softer hair with beautiful, swingy movement, add Un-Frizz Cream to a dime size amount of the Split End Serum in your palm; apply evenly starting at the nape of the neck and working through to ends of hair.

For polished styles or blunt cuts, start with 6-in-1 Styler on damp hair, applying from root to mid-shaft. Finish off the ends with the Split End Serum.

Ingredients

Aqua (Water, Eau), Propanediol, Dimethicone, Cetearyl Alcohol, C12-15 Alkyl Benzoate, Glyceryl Stearate, Steareth-21, Phenyl Trimethicone, Hydrogenated Ethylhexyl Olivate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Ethylhexylglycerin, Alpha Keratin, Panthenol, Butyrospermum Parkii (Shea) Oil, Moringa Oleifera Seed Oil, Adansonia Digitata Seed Oil, Citrus Paradisi (Grapefruit) Fruit Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Cynara Scolymus (Artichoke) Leaf Extract, Quercus Petraea Fruit Extract, Amaranthus Caudatus Seed Extract, Cystoseira Compressa Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Hydrolyzed Adansonia Digitata Seed Oil, Madecassoside, Phytic Acid, Asiaticoside, Hydrolyzed Quinoa, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Hydrogenated Olive Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Extract, Zea Mays (Corn) Starch, Glycerin, Parfum (Fragrance), Jojoba Esters, Bis-Cetearyl Amodimethicone, Polysorbate 20, Polysilicone-15, Ceteareth-7, Ceteareth-25, Sodium Dilauramidoglutamide Lysine, PPG-26-Buteth-26, Ethylhexyl Methoxycinnamate, Diisostearyl Malate, Butyl Methoxydibenzoylmethane, PEG-40 Hydrogenated Castor Oil, Ethylhexyl Salicylate, Gluconolactone, Cystine Bis-PG-Propyl Silanetriol, Sodium Benzoate, Alcohol, Sodium Chloride, Isododecane, Butylene Glycol, Caprylyl Glycol, Dehydroacetic Acid, Phenethyl Alcohol, Potassium Sorbate, Calcium Gluconate, Sodium Hydroxide, Benzyl Alcohol, Chlorphenesin, Citric Acid, Sorbic Acid, Benzoic Acid, Tetrasodium EDTA, BHT, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene, Geraniol.