Urban Decay Subversion Primer 8.5ml
Product Description
What we say
With lashes set to be even bigger and bolder this year, prep and prime yours to perfection. The creamy formula nourishes and conditions to give your mascara an extra bit of oomph. Lashes will look dramatically longer and thicker, almost like falsies!
Ready to take your mascara to the next level? Like foreplay for your lashes, this whipped, creamy lash primer from Urban Decay conditions and primes for the perfect mascara application. Once you experience how much more smoothly your mascara glides on, you won’t be able to live without it!
How does it work? Subversion adds weight to your lashes and gives your mascara something to grab onto. The brush coats lashes from root to tip—to make them look thicker, longer and feel stronger.
Urban Decay Subversion Lash Primer builds dramatically better-looking lashes. Don’t be surprised if people ask if you’re wearing falsies (not that there’s anything wrong with that).
This light, creamy formula feels conditioning—like a mask for your lashes! And it’s no wonder. Subversion contains panthenol and vitamin E.
But wait until you see the big brush! It’s like a killer mascara brush!
Tip: Prep your lashes with Subversion Lash Primer, then apply Perversion Mascara.
Ingredients
Aqua (Water/Eau), C18-36 Acid Triglyceride, Synthetic Wax, Myristic Acid, Stearic Acid, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnuba), Glyceryl Stearate, Cera Alba (Beeswax/Cire D'abeille), Tromethamine, Phenoxyethanol, Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Hydrogenated Lecithin,Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire de Candelilla), Simethicone, Hexylene Glycol, Sodium Dehydroacetate, Disodium EDTA, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Panthenol.
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Rated 5 out of
5
by
Elizabeth from
Best primer I know
Makes a real difference, multiplies and nourishes lashes, helps removal too
Date published: 2025-03-16
Rated 5 out of
5
by
Anonymous from
Plump
Adds an extra “plump” base layer which makes lashes look thicker
Date published: 2021-11-19
Rated 4 out of
5
by
Anonymous from
Urban decay primer
Love this primer! Definitely helps to make lashes longer and the product last ages so worth the money
Date published: 2021-06-08
Rated 4 out of
5
by
Anonymous from
Great Primer
Bought as a gift for my daughter. She loves it and will buy again.
Date published: 2021-01-07
Rated 4 out of
5
by
Anonymous from
Amazing Primer, Bit Expensive
I've bought this eyelash primer twice now; I always use one before mascara as I think it makes a massive difference. This one is the best one I have used so far out of four or five, but it's a bit expensive compared to some others that work almost as well, and because the formula is quite thick and sticky it doesn't last very long.
Date published: 2020-06-06
Rated 5 out of
5
by
Anonymous from
Brill
I have been using this for a long time now it is brilliant, it definitely conditions your lashes don't stop making it urban decay
Date published: 2019-05-28
Rated 5 out of
5
by
Anonymous from
Great primer
Really great primer - sets lashes up ready for mascara
Date published: 2018-05-22
Rated 5 out of
5
by
Anonymous from
Really works
My lashes aren't as good as they used to be, to the point I'd almost given up on mascara, but this primer has made a huge difference. It lengthens my lashes so that I look like I've actually got some again! Not clumpy either, just make sure it's dry before you apply mascara.
Date published: 2018-02-14
