Created over 20 years ago and launched in the flagship boutique in Soho, London, Pixi has a loyal worldwide following thanks to its fuss-free and skin-loving products. Creator, Petra Strand has 20+ years of experience as a makeup artist & product developer. Passionate about skincare, Petra creates innovative formulations that are infused with botanicals and beneficial ingredients. Pixi's mission is the same now as it was on the first day the Pixi boutique opened: simply to bring out the natural beauty in everyone - to look like you, your best you.