Huda Beauty

Founded in 2013 by award-winning makeup artist and beauty blogger Huda Kattan, Huda Beauty is the Dubai-based brand that’s got the whole world blending, baking, and bold-lining like pros. With over 57 million Instagram followers and counting, Huda’s influence is as iconic as her Huda Beauty Icon Lipsticks. The brand first made waves with its game-changing falsies, but it didn’t stop there. From the cult-favourite Huda Beauty Easy Bake Loose Setting Powders (hello, Pound Cake) to the Huda Beauty Lip Gloss, Liquid Matte Lipsticks, and Eye Palettes like the Huda Rose Palette, every product is a love letter to self-expression.

Why We Love It at Sephora UK

We love Huda Beauty because it’s more than makeup - it’s a movement. Whether we’re sculpting with Huda Beauty Foundations (yes, they’re worth it and yes, they last all day), concealing with Huda Beauty Concealers, or setting it all with Huda Beauty Setting Sprays, we know we’re in safe, skin-loving hands. The formulas are high-performance, inclusive, and rigorously tested - so yes, Huda Beauty products are safe. And let’s not forget the Huda Beauty Primers that make everything stick (in the best way), or the Huda Beauty Blush that brings life to our cheeks. From Huda Beauty Lip Liners to Mascaras, every swipe is a confidence boost.

And if you’re looking to gift someone (or yourself - no judgment), Huda Beauty Gift Sets are a guaranteed crowd-pleaser. Want to smell like a dream? Try Kayali Perfumes, the sister brand that’s just as swoon-worthy. So, whether you’re reaching for a Loose Powder or Palette that makes your eyes pop, just know - you’re part of a beauty revolution. And we’re right there with you.