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More About amika

We’re not a UK brand (though we adore a good London blowout). amika hails from the creative chaos of Brooklyn, New York. We’re independently owned and passionately operated by people who live and breathe haircare. Our founder? A visionary who believed hair should be fun, inclusive, and never boring. That’s why amika hair products – from the cult-favorite amika Perk Up Dry Shampoo to the ultra-hydrating amika Hydro Rush and the iconic amika Soulfood Nourishing Mask – are designed to deliver salon-level results with a side of joy.

Why We Love amika at Sephora UK

We love amika because we’re the ones reaching for amika Shampoo on sleepy mornings, spritzing amika Anti-humidity Spray before dancing in the rain, and smoothing on amika Hair Cream before a big night out. We’re the ones styling with the amika Blow Dryer Brush and taming frizz with amika The Shield. We’re the dreamers using amika Dream Routine, the multitaskers relying on amika The Wizard, and the bold ones rocking amika Blockade and Hair Oil like armour. amika is better than good – it’s clinically proven, stylist-approved, and joy-infused. Our bestselling product? That would be the amika Perk Up Dry Shampoo, aka your hair’s best friend between washes. And yes, you can use amika every day. Your strands will thank you.

From amika Leave-in Conditioners and Nourishing Hair Masks to amika Blowout Babe Thermal Brushes – we’ve got your hair’s back. Whether you’re curling, straightening, shielding, or styling, our amika hair styling products are here to help you express yourself, one strand at a time. Because all hair is welcome™. And all joy is encouraged.