Want naturally beautiful makeup? Soft glam is the way to glow. Perfect for brides, wedding guest inspo and prom makeup, this trend will help you look fresh and feel-good on every occasion.
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A soft glam makeup look mixes dewy skin with subtle glam touches. Think: diffused eyeliner wings, glass skin prep and blurred lips for an undone radiance that appears effortless. This is all about creating a lit-from-within vibe that highlights but never hides your natural features. It’s you, just on your best day. No wonder it’s very hot on social with #softglammakeup reaching a huge 155.3K posts on TikTok.
Need a soft glam step by step? Read on to discover our expert Beauty Advisors tips with Natasha from our Metro, Newcastle store.

Step 1: Skincare Prep for a flawless finish
1) Apply Tatcha Dewy Milk Moisturiser all over the face to create a hydrated, luminous base.
2) Tap Caudalie Premier Cru Eye Cream gently around the eye area to smooth and hydrate
3) Glide Glossier Futuredew Solid Oil-Serum Illuminator Stick onto the high points of the face (cheekbones, brow bone, bridge of the nose). Blend with fingertips for an intense, glassy luminosity.
Pro tip: Use your fingers for prep products—body heat helps them melt seamlessly into the skin.
Step 2: How to apply your base application
1) Prime skin with Sephora Collection Hydrate & Glow Face Primer to enhance glow and grip makeup.
2) Using the Sephora Collection #06 Multitasker Face Brush, work Milk Makeup Hydro Grip SkinTint into the brush first, then buff into the skin using circular motions for an even, natural complexion.
3) Apply Armani Luminous Silk Concealer to the under-eyes and centre of the face using the Makeup by Mario F3 Brush to brighten and softly conceal.
Pro tips: Keep the base light and blendable for a natural skin finish.
Buff foundation outward from the centre of the face to keep the edges sheer and natural.
Step 3: Define your brows
1) Lightly define brows using Valentino Trio Brow Liner.
2) Use short, hair-like strokes to fill sparse areas.
Step 4: Eyes - soft definitions
Keep the eyes softly sculpted with creamy, blendable textures.
1) Buff Armani Eye Tint across the lid and lower lash line for soft defintion.
2) Using Armani Eye Tint, softly line the lash line and extend slightly outward to create a diffused wing.
3) Add shimmer to the inner corners using Half Magic Glitterpuck for a subtle sparkle.
4) Finish with Makeup by Mario Master Mascara for softly defined lashes.
Pro tip: Blend cream shadows with a fluffy brush or fingertip before they set for the smoothest finish.
Step 5: Cheeks + Highlights
Add warmth and subtle structure without harsh lines.
1) Sculpt and bronze using Too Faced Chocolate Soleil Melting Bronzer & Sculpt Stick, applying beneath the cheekbones and blending upward.
2) Sweep Hourglass Ambient Lighting Bronzer lightly over the cheeks and temples for a diffused, glowing bronze finish.
3) Tap Haus Labs Bio-Radiant Highlighter Balm onto the tops of the cheekbones and temples.
Pro tips: Use fluffy brushes and upward motions to keep the effect soft and lifted. Press highlighter into the skin with fingers for an ultra-glassy glow.
Step 6: Lips + Setting your Soft Glam Makeup Look
1) Slightly overline and contour the lips using Sephora Collection Lip Tint Felt Liner.
2) Define further with Sephora Collection 8H Colourful Transfer-Proof Lip Liner and blend the edges with your finger to soften.
3) Tap Sephora Collection Totally Juicy Lip Tint onto the centre of the lips and blend with fingers.
4) Finish with Sephora Collection About That Shine Lipstick for a natural glossy shine.
5) Set your soft glam look by spritzing One/Size On 'Til Dawn Mattifying Setting Spray over the face to lock makeup in place while enhancing the skin's natural glow.

Tatcha Dewy Milk Moisturiser, from £23
Sephora Collection 06 The Multitasker Face Brush, £15.99
Makeup By Mario Master Mascara™, £28
HAUS Labs Bio Radiant Highlighter Balm, £30
Want to see it in action? Our Sephora Beauty Advisors can take you through different looks IRL... from soft glam to full beat makeup looks. Book your in-store makeup service today - Sephora UK has your soft glam sorted!
By Sephora UK Editorial Team
Writers and experts
Updated: 20 March 2026
Premier Cru The Eye Cream
Futuredew Solid Oil-Serum Illuminator
Hydrate & Glow Face Primer
06 Multitasker Face Brush
Hydro Grip Skin Tint
Luminous Silk Concealer
F3 Brush
Brow Trio Brow Liner
Master Mascara
Chocolate Soleil Melting Bronzer and Sculpting Stick
Ambient Lighting Bronzer
8H Colourful Transfer‑Proof Lip Liner
Totally Juicy Lip Tint
About That Shine Lipstick