MERIT BEAUTY 5-MINUTE MAKEUP ROUTINE

Merit Beauty is the minimalist makeup brand we’re obsessed with. By redefining glow-ups with products that are made for real life (and real schedules), and with over 58.3 thousand posts for #merit on TikTok, it’s no surprise they’re the ultimate must-haves. If you’re a lover of the snooze button or always short on time, this 5-minute Merit makeup routine will be your new life hack. From the TikTok-viral Merit Flush Balm to the skin-perfecting Merit Concealer (AKA The Minimalist), each step will make you look effortlessly put together without the fuss. And yes, the dreamy, blendable Merit Blush is as good as everyone says. Get ready to unlock next-level looks with little to no effort. Because less really is more - and Merit Beauty is proof.

Merit Beauty 5-minute makeup routine at a glance - our top picks:

Step 1: Great Skin Instant Glow Serum, £34

Step 2: Great Skin Priming Moisturizer, £34

Step 3: The Minimalist Perfecting Complexion Stick, £34

Step 4: Flush Balm Cream, £26

Step 5: Clean Lash Lengthening Mascara, £23

By Sephora UK Editorial Team

Writers and experts

Updated: 6 June 2025

Shop all Merit Beauty at SEPHORA UK.