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What's Hot on Social This Month at Sephora UK?
Going up, and up, and up, these products are hot on social right now - like seriously scorching. The early bird catches the trend - and now (thanks to us) so do you. With the hashtag #trendingmakeup getting over 106.5 thousand posts on TikTok, we’ll give you the low-down on the beauty everyone’s loving without hours of scrolling. Find trending makeup, trending skincare, and trending fragrances all in one place, so you can discover the most searched for formulas and beat the herd on the next big trends. Taking over our feeds and flying off the shelves for a reason, we’ll take you through why we love this trending beauty and if it’s worth jumping on the hype. Hint: we think it *definitely* is.
By Sephora UK Editorial Team
Writers and experts
Updated: 4 July 2025
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Sephora Collection Double Waver Hair Tool
Best for beachy waves minus any sandy strands
The hair tool that’s making waves… literally. Sephora Collection’s Double Waver is back and better than ever in a limited-edition colourway. Compact, lightweight and super easy-to-use, this dual-barrel curler creates just-back-from-the-beach waves in no time. With five heat settings and custom styling times, you’re totally in control. Go loose, defined, or full glam - your waves, your way. Ceramic-coated barrels keep things smooth, too.
Why we love it:
“Wave hello to your new festival hair essential, this creates quick, effortless and long-lasting styles so you can spend more time on the dancefloor.” - Tassia, Senior Content Executive at Sephora UK
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Makeup by Mario Master Mascara
Best for lashes that do the most
The mascara Mario himself always wanted but couldn’t find… until now. Designed for every lash type, this clean formula delivers buildable volume, weightless lift and no clumps, ever. Its one-of-a-kind brush defines from root-to-tip, while conditioning ingredients like ProVitamin B5 and Castor Oil nourish your lashes. Long-wearing, smudge-proof AND 100% red carpet ready.
Why we love it:
“BEST MASCARA I'VE EVER USED! My lashes were instantly lifted, lengthened and separated. The formula was perfect, not drying or clumpy and my lashes stayed perfect all evening.” - Customer Review
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Huda Beauty Lip Contour Lip Stain
Best for kiss-proof colour that lasts
Say goodbye to touch-ups as this dual-ended lip stain and liner is here for the long haul. Smudge-proof, kiss-proof and transfer-proof, it promises a matte finish with bold pigment that won’t budge. One end lines with serious precision, the other floods lips with soft, stain-like colour. Infused with hydrating Argan Oil, it glides on smoothly and is never dry or chalky. From soft pinks to bold browns, layer with your fave gloss to plump up your summer.
Why we love it:
“The most long-lasting lip product I’ve ever tried. Doesn’t budge through the current UK heat and lets me eat all day without reapplying.” - Zoyah, Customer Review
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BEAUTY OF JOSEON Relief Sun Aqua-Fresh Rice + B5 SPF50+
Best for featherlight SPF with heavyweight skincare benefits
Sunscreen, but make it skincare. This viral K-Beauty bestseller is more than just SPF… it’s a full routine in one. With SPF50+, Rice Water and Panthenol (AKA Vitamin B5), it hydrates, soothes and shields from the sun. The water-light texture melts in instantly, leaving zero white cast - just dewy skin that feels fresh all day. Forget everything you thought you knew about SPF, this one’s a game-changer.
Why we love it:
“Absolutely love this sun cream! Leaves my skin glowing, and looks really good under makeup.” - Sofia, Customer Review
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Glossier Hair & Body Spritz Sandstone
Best for a scent refresh anytime, anywhere
Meet your new signature Glossier scent. Sandstone is warm, earthy and just hits different. Think: creamy Sandalwood, herbal Clary Sage and fresh Fig Leaf for that grounding energy. Super lightweight and made for top-to-toe use, it’s your daily fragrance escape. Spritz it on in the morning, after a workout or just because. Want it to last longer? Layer up with the matching Daily Oil Wash and Lotion - your senses will thank us later.
Why we love it:
“Sandstorm has become my go-to for when I want to feel effortlessly cool and confident. It’s warm, a little woody, and has this beachy-spice vibe that just clings to skin and hair in the dreamiest way. I have a thing for scents that feel like a mood.” - Customer Review
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Previous Pick: Sol de Janeiro Badalada Vitamin-Infused Body Lotion
Best for summer’s hottest exclusive
Just-dropped and already heating up our feeds, consider this ultra-hydrating body lotion your new summer skin essential. Packed with Brazilian Sugarcane and Hyaluronic Acid, it delivers 24-hour moisture that sinks in fast with absolutely no stickiness, ever. The iconic Cheirosa 62 scent wraps skin in warm, beachy notes of Pistachio and Salted Caramel - it’s pure sunshine, bottled.
Why we love it:
“Exclusive to Sephora and launching at our Liverpool ONE store opening, this body lotion is your passport to paradise - get it while you can.” - Tassia, Senior Content Executive at Sephora UK
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Previous Pick: Tower 28 SOS Daily Rescue Facial Spray
Best for keeping skin calm on-the-move
Want clearer, calmer skin? This award-winning spray has your back. A game-changer for soothing redness and irritation, it delivers long term skin barrier support with 100% natural ingredients. Powered by Hypochlorous Acid, the anti-inflammatory and antibacterial solution prevents blemishes before they’ve even started and comforts existing flare ups. Whatever the drama, this spray brings peace to stressed-out skin whenever you need it.
Why we love it:
“My holy grail. Feels so good on the skin without drying it out, reduces redness and appearance of acne! A must-have for me.” - Lucas, Customer Review
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Previous Pick: Sephora Collection 8hr Colorful Transfer-Proof Lip Liner
Best for bringing back the 90’s
The 90’s called, lip liner is here to stay. And with eight hours of transfer-proof hold, Sephora Collection’s formula is not going anywhere. Whether you're redefining your lips or amping up the volume, it glides on effortlessly with intense pigmentation and comfortable creaminess. No dryness, no reapplications - just plump lips all day long. From suits-all nudes to vibrant reds and plums, these shades will stay fresh from morning to night. *Chef’s kiss*.
Why we love it:
“Gorgeous lip liner, effortless application! The texture is so creamy and easy to apply. I was surprised at how long it lasted, even after eating and drinking all day! Once it dries it doesn’t budge at all. I really loved the results.” - Cat, Customer Review
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Previous Pick: Rare Beauty Soft Pinch Liquid Contour Stick
Best for buttery soft blending
We’re forecasting sun-kissed mocha will be the trend of summer and this easy-to-blend contour stick can help you create it in seconds. Promising no streaks and no cakey texture, you’ll get a just-back-from-holiday glow in just one swipe. It melts into your skin like a dream delivering soft shadows exactly where you want them. The best part? It won’t fade so no need for touch-ups. Just dot, blend and you’re good to glow.
Why we love it:
“If you are looking for a contour that blends, this is the one. When I tell you my jaw dropped from how seamlessly this contour blended into my skin and did not look patchy. Rare Beauty never disappoints and this product is now a staple in my routine.” - Jas, Customer Review
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Previous Pick: Glow Recipe Limited Edition Pride Pink Juice Toner
Best for feeling proud in your skin
Here to help you love the skin you’re in, this limited-edition toner celebrates the LGBTQIA+ community with its rainbow packaging and profit donations. Packed with five types of Hyaluronic Acid for long-lasting hydration plus PHAs and BHAs to exfoliate, expect a brighter complexion in just a few drops. Supporting your complexion and Pride month - stock up and spread the joy.
Why we love it:
“I absolutely love this product! It smells incredible, feels super hydrating and lightweight. It doesn't leave behind a greasy residue like a lot of moisturisers do either, highly recommend!” - Kirsty, Customer Review
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