Our Best Valentine's Day Fragrances for 2025

A: Choosing the best perfume for Valentine's Day can be a super thoughtful and personal gesture to treat someone special. To help you find the right fragrance, start by knowing their preferences. What scents do they already enjoy? From floral and fruity to woody, consider what they currently wear or their favourite fragrance notes. Top notes are the initial scents, middle (or heart) notes come through after the top notes fade, and base notes ensure the fragrance is long-lasting. You can use our Fragrance Finder on-site, ask friends or our Sephora UK advisors in store for recommendations, or test out fragrance samples to try before you buy. 

It's always nice to think about the setting you're spending Valentine's Day in. If you're celebrating in the daytime, opt for a light, fresh scent. Or for an evening date, a more intense, sensual fragrance would be ideal. Most importantly, look for a refillable fragrance to make it a long-term love affair. And to make your overall gifting experience more unique, some brands even allow you to add a personal touch with custom engraving or a handwritten note. It's all in the little things, right?