IT Cosmetics, the cult U.S. beauty brand has finally landed in the U.K! All of IT Cosmetics’ products, including the #1 CC+ Cream in the U.S*, are developed with clinical insights from dermatologists and plastic surgeons, to create problem-solving products designed to give you real results. Every product starts its life as skincare, meaning the formulas are suitable for even the most sensitive skin types. IT Cosmetics exists to inspire YOU to feel your most confident whether it be with makeup or without it.
*#1 prestige CC+ Cream in the US based on The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Product Sales, January – December 2020.