One of the most celebrated brands of modern times, Gucci has bloomed like never before under the reign of Alessandro Michele. Liberated, carefree, creative and unapologetic; the Gucci guys and girls revel in the ideas of individuality. Sound like you? Explore the prodigious range of Gucci's perfume & fragrance selection, from old classics like Gucci Rush to refreshing new powerhouses like Gucci Guilty released under Alessandro's tenure.